DESTINATION: HYDRATION
Goal: Make Liquid I.V. the premiere product for all of your spring break needs. Highlight key usage occasions of heat and travel, as well best selling flavors. Promote the free 3pack sampling program to continue to grow brand awareness and conversion.
Approach: Create a bold, vibrant design system with a slight retro touch to bring excitement to spring break hydration. The use of pinks and oranges are a nod to the heat usage occasion, while the blues and yellows cue water and hydration.
A set of graphics were created to supplement our photography and further cue to specific usage occasions, as well as vacation destinations.
