RIPPLE EFFECT: CLEAN WATER STORIES FROM TWO WORLDS
At Liquid I.V., impact work is built into the brand's DNA. We take on global challenges the same way we approach our formulas—by pushing boundaries.
1 out of 3 people globally do not have access to safe drinking water. This includes 2M people in the U.S. without access to running water.
We partner with leading humanitarian and community-based organizations to fund water access projects around the world. $6M+ in grants provided to partners expanding clean water access, to date.
Our goal is to provide 2M people with increased access to clean water by 2026.
We teamed up with two of our long term partners, MAP International and DigDeep, to build campaigns to drive awareness to both organizations, as well our Liquid I.V.’s impact work.
The Liquid I.V. team was able to travel to both Appalachia, West Virginia and Liberia to experience the water inequity in both places, as well as document, thoughtful and authentic moments.
We developed paid media videos, social graphics, emails, web banners and landing pages to share the efforts towards providing clean and safe drinking water.
