Goal: Create Liquid I.V.’s first ever summer brand campaign that disrupts the functional hydration category and creates business opportunity.
Approach: Own “Play”. Coming out the pandemic, we wanted to make hydration fun and for every day usage. We let competitors focus on running a marathon or the pro athlete. We want to empower you to embrace your every day life and what makes you happy by fueling your play.
FUEL YOUR PLAY
The creative highlights unique, playful usage occasions while still bringing key product product benefits to the front. Vibrant colors in typography, photograpy and video help create eye catching visuals to hydrate the summer.
Assets were developed for a full 360 campaign inclusive of television commercials, e-commerce, paid media, social, activations and partnerships.
Hydrate ‘n’ skate
To further develop our campaign concept, we built an activation full of play, fun and hydration. In partnership with our activations and experiential agency, I developed the look and feel for the event, from the entry walkway to decor, to photo moments. Each surface was considered as a place to share our campaign and grow brand awareness.
