Goal: Successfully launch the permanent return of one of the most beloved flavors in LIV history, seaberry, to solidify LIV as the experts in flavor. Excite new and returning customers with a new, innovative, signature flavor that’s trend forward with a unique and rich backstory. 

Approach: This campaign brings to life the unique seaberry flavor through the combination of mouth-watering fruit visuals, thirst-quenching water splashes, and rich imagery of seaberry sourcing. These images communicated not only our innovative flavor, but how the fruit is grown and harvested. This was the first campaign launch to successfully integrate impact messaging into a product launch, which created a precedent moving forward.

It utilizes bright colors and bold typography to create high-visual impact. The focus on collage treatments, blends together flavor cues, sustainability history and use case scenarios.

Result: The success of the campaign led to Costco asking for a fifth in store pallet-a request that is unheard of for Costco.