ROBIN MCGRAW SKINCARE REBRAND
Goal: Transform Robin McGraw Skincare into a modern, luxurious brand through an updated visual identity and packaging design. Create a new design that can widen the audience for the product.
Approach: Create and update design system with packaging that you want to keep out on your bathroom counter. The identity system features rich colors and simple, yet bold typography to create a strong, luxurious feel.
The new packaging system focuses on pops of color to create differentiation between types of products. With so many products to pick from, it can often be hard to decipher which products can be paired together. The use of the color system helps consumers clarity by communicating one of each color product is your perfect skincare routine.
The clean, simple packaging design clearly highlights key product information on primary and secondary packaging. The packaging was designed with luxury in mind, from sustainable cartons with an embossed logo, to high-quality glass bottles and tubes.
