HYDRATION FOR KIDS JUST GOT YUM
Goal: Position Liquid I.V. as the best of both worlds, a made-for-kids hydration product with healthy benefits and delicious flavor they’ll love. Lean into active lifestyle and sports usage occasion to position Hydration Multiplier For Kids as a sports drink alternative with superior benefits, and lower sugar.
Approach: The Hydration Multiplier For Kids launch involved packaging design for the new line extension, as well as a full 360 campaign and retailer support.
The packaging takes our base Hydration Multiplier architecture and adapts to highlight key information for kids, Custom graphic characters were created to appeal to kids and make the packaging more playful, as well as further enhance flavor expression on pack.
The campaign assets brings to life Liquid I.V. as the kid and parent favorite hydration option for after school sports, playdates or snack time. The creative is full of youthful energy with a side of organized chaos because we know sometimes messy is real. Assets should appeal to parents who are purchasing the product, as well as kids that are using them.
Lifestyle photography portrays key usage occasions such as after school sports, playdates or snack time. Photos should feel authentic, full of youthful energy and showcase active kids.
The integration of the graphic characters from the packaging into campaign assets adds a playful, unexpected twist, while creating cohesion through the full launch.
